DALTON, Ga. — Fri. May 16th — AstroTurf, the inventor of synthetic turf and a trusted leader in sports surface innovation, is proud to announce the promotion of Dan Isaac to Regional Vice President of Sales for the Northeast Region. With a proven history of leadership and results-driven performance, Isaac brings over 15 years of industry expertise to this pivotal role.
Dan Isaac has been a key contributor to AstroTurf’s growth and brand presence in the eastern United States, serving as a strategic partner to schools, universities, municipalities, and professional organizations. His deep understanding of customer needs and market dynamics has helped AstroTurf earn its reputation as the go-to synthetic turf provider across the region.
“I’m incredibly grateful for the opportunity to lead our Northeast region sales effort,” said Dan Isaac. “AstroTurf has always stood for excellence, from our technology to our team, and I am excited to continue building strong, trusted relationships with our partners. Our goal is simple: deliver fields that exceed expectations in performance, durability, and safety.”
Philip Snider, Chief Operating Officer of AstroTurf, expressed confidence in Isaac’s leadership: “Dan is a driven, customer-focused leader who brings energy and insight to everything he does. His ability to connect with clients and deliver tailored solutions is a true asset. We are excited to see the continued impact he will make across the Northeast.”
Isaac’s promotion is part of AstroTurf’s broader strategy to invest in regional leadership and better serve customers at the local level. With Isaac at the helm, the Northeast region is poised for accelerated growth and continued success.
For more information about AstroTurf and its innovative turf solutions, please visit astroturf.com.
About AstroTurf® Corporation
AstroTurf® Corporation is the original inventor and innovator of synthetic sports surfacing, leading the industry for 60 years. Known for pioneering surfacing solutions, AstroTurf® Corporation delivers cutting-edge products focused on performance, safety, and sustainability.
The company’s portfolio includes AstroTurf® fields, the trusted name in synthetic turf; Rekortan® tracks, the benchmark for elite running surfaces; Laykold® courts, the premier choice for tennis and multi-sport court play; and SYNLawn®, the industry leader in residential and commercial landscaping solutions. These products are the original brands in their respective categories and set the standard for quality and innovation in sports and recreational surfacing.
AstroTurf® is dedicated to creating world-class sports and recreational environments that inspire athletes and elevate communities. For more information, visit astroturf.com.
About Sport Group
Sport Group is a leading designer, manufacturer and installer of artificial surfaces serving the global sports flooring, leisure and landscaping and industrial markets to over 70 countries globally. Headquartered in Burgheim, Germany, the company’s brand portfolio includes AstroTurf® (the iconic brand that invented the industry), Polytan®, SYNLawn®, LigaTurf®, Poligras®, Rekortan®, and Laykold®.
Sport Group is an industry leader in green technologies, pioneering sustainable products and services such as the world’s first carbon neutral soccer turf, the world’s first carbon zero field hockey turf and development of the industry’s first, and only, turf recycling facility capable of recycling EPDM rubber.
The company has approximately 2,400 employees and operates nine vertically integrated manufacturing facilities and 31 distribution centers across the Americas, EMEA and Asia-Pacific regions. For additional information about Sport Group, please visit sportgroup-holding.com.
