DALTON, Ga. — AstroTurf, the icon that invented the synthetic turf industry, is pleased to announce the hiring of Erick Rodriguez as its new Marketing Project Coordinator. With a solid foundation in creative design, brand development, and cross-functional collaboration, Rodriguez brings a fresh perspective and strategic expertise to AstroTurf’s growing marketing team.
Rodriguez joins AstroTurf after holding multiple creative roles at Mohawk Industries, where he most recently served as a Senior Brand Specialist. In this position, he played a key part in enhancing the company’s digital presence, improving the website’s structure, collaborating with various teams to refine the user experience, and implementing SEO best practices, which resulted in increased traffic and a more user-friendly website. Prior to that, he worked as a Creative Designer, guiding the visual direction of brand campaigns. He translated concepts into compelling designs that elevated brand recognition and resonated with target audiences across both digital and print platforms.
His extensive background in Adobe Creative Suite, copywriting, and marketing strategy—paired with a bachelor’s degree in communication and a track record of campus leadership—makes him a valuable asset to the AstroTurf brand. In his new role, Rodriguez will manage key marketing deliverables, streamline project execution across departments, and contribute to the continued elevation of AstroTurf’s visual identity and voice.
“We are excited to bring Erick on board,” said Gary Jones, Director of Marketing for AstroTurf. “His design sensibility, marketing acumen, and leadership experience are exactly what we need to support our rapid growth and national partnerships. Erick’s passion for branding and innovation will help us deliver a more unified and dynamic customer experience.”
For more information about AstroTurf and its innovative turf solutions, please visit astroturf.com.
About AstroTurf® Corporation
AstroTurf® Corporation is the original inventor and innovator of synthetic sports surfacing, leading the industry for 60 years. Known for pioneering surfacing solutions, AstroTurf® Corporation delivers cutting-edge products focused on performance, safety, and sustainability.
The company’s portfolio includes AstroTurf® fields, the trusted name in synthetic turf; Rekortan® tracks, the benchmark for elite running surfaces; Laykold® courts, the premier choice for tennis and multi-sport court play; and SYNLawn®, the industry leader in residential and commercial landscaping solutions. These products are the original brands in their respective categories and set the standard for quality and innovation in sports and recreational surfacing.
AstroTurf® is dedicated to creating world-class sports and recreational environments that inspire athletes and elevate communities. For more information, visit astroturf.com.
About Sport Group
Sport Group is a leading designer, manufacturer and installer of artificial surfaces serving the global sports flooring, leisure and landscaping and industrial markets to over 70 countries globally. Headquartered in Burgheim, Germany, the company’s brand portfolio includes AstroTurf® (the iconic brand that invented the industry), Polytan®, SYNLawn®, LigaTurf®, Poligras®, Rekortan®, and Laykold®.
Sport Group is an industry leader in green technologies, pioneering sustainable products and services such as the world’s first carbon neutral soccer turf, the world’s first carbon zero field hockey turf and development of the industry’s first, and only, turf recycling facility capable of recycling EPDM rubber.
The company has approximately 2,400 employees and operates nine vertically integrated manufacturing facilities and 31 distribution centers across the Americas, EMEA and Asia-Pacific regions. For additional information about Sport Group, please visit sportgroup-holding.com.
