DALTON, GA — AstroTurf® has announced Dan Isaac as its new Northeast Executive Director, expanding his leadership responsibilities after more than a decade of success driving growth and customer partnerships across Ohio and West Virginia. In this role, Isaac will extend his focus into additional Northeast markets, supporting AstroTurf’s distributor network and regional teams as demand continues to rise for high-performing, durable sports surfacing solutions.
Isaac is an Ohio native who has spent much of his life in the region and is a graduate of the University of Akron, bringing both local understanding and long-term market familiarity to his work. Over more than a decade with AstroTurf, he has led projects across Ohio and West Virginia by pairing regional relationships with practical project guidance. In 2025 alone, Isaac supported 23 field installations, reflecting both the pace of demand in the market and his ability to help customers move from planning to completion with consistent execution and long-term support.
Isaac has led numerous initiatives throughout his region, helping schools, municipalities, colleges, and sports complex operators modernize their facilities with surfaces engineered for consistent performance and long-term value. Known for his ability to guide customers through complex decisions, he has supported projects from early planning through installation and long-term field success, building trusted relationships across a wide range of athletic environments.
“The Northeast is seeing increased investment in athletic facilities, and customers are looking for guidance they can trust. I’m excited to support our distributors and regional team as we help clients plan, build, and maintain surfaces that perform consistently and deliver long-term value,” said Dan Isaac, Northeast Executive Director, AstroTurf®.
“Dan has been a steady, high-performing leader for AstroTurf for more than a decade, and he’s earned the trust of customers by delivering results the right way,” said Philip Snider, COO, AstroTurf®. “His experience in the region, along with his ability to lead teams and support complex projects, makes him the right person to expand our reach across the Northeast as facility investment and demand continue to grow.”
With Isaac stepping into this expanded role, AstroTurf reinforces its commitment to pairing experienced leadership with growing market needs. As sports surfacing demands increase across the Northeast, the company remains focused on delivering the expertise, service, and performance-driven solutions that programs and communities rely on.
About AstroTurf® Corporation
AstroTurf® Corporation is the original inventor and innovator of synthetic sports surfacing, leading the industry for 60 years. Known for pioneering surfacing solutions, AstroTurf® Corporation delivers innovative products focused on performance, safety, and sustainability.
The company’s portfolio includes AstroTurf® fields, the trusted name in synthetic turf; Rekortan® tracks, the benchmark for elite running surfaces; Laykold® courts, the premier choice for tennis and multi-sport court play; and SYNLawn®, the industry leader in residential and commercial landscaping solutions. These products are the original brands in their respective categories and set the standard for quality and innovation in sports and recreational surfacing.
AstroTurf® is dedicated to creating world-class sports and recreational environments that inspire athletes and elevate communities. For more information, visit astroturf.com.
