DALTON, Ga. — Fri. May 16th — AstroTurf, the iconic innovator and leader in synthetic turf technology, is pleased to announce that Dominick Berarducci has been named Regional Vice President of Sales for the Northwest. This strategic move underscores AstroTurf’s ongoing commitment to leadership continuity and customer-focused growth in one of the company’s most dynamic markets.
With nearly two decades of industry experience, Berarducci has consistently demonstrated an ability to drive results, build strong relationships, and lead high-performing teams. He has played a critical role in growing AstroTurf’s presence across the western United States, helping to secure major athletic installations across collegiate, high school, and municipal sectors.
“I’m honored and excited to take on this expanded role,” said Dominick Berarducci. “AstroTurf has always been at the forefront of innovation in the synthetic turf industry, and I am proud to be part of a team that consistently delivers excellence to our clients. I look forward to working alongside our talented Northwest team to further strengthen relationships, support our partners, and help more organizations experience the AstroTurf difference.”
Philip Snider, Chief Operating Officer at AstroTurf, shared his enthusiasm about Berarducci’s new role: “Dominick has been an invaluable asset to our organization. His deep knowledge of the industry, dedication to our mission, and commitment to our customers make him the perfect fit to lead our sales efforts in the Northwest. I have no doubt he will continue to be a catalyst for growth and success in the region.”
This transition aligns with AstroTurf’s broader growth strategy, as the company continues to expand its reach and reinforce its reputation as the most trusted name in synthetic turf. By empowering experienced leaders like Berarducci, AstroTurf ensures its customers receive not only the best products in the industry, but also the best people.
For more information about AstroTurf and its innovative turf solutions, please visit astroturf.com.
About AstroTurf® Corporation
AstroTurf® Corporation is the original inventor and innovator of synthetic sports surfacing, leading the industry for 60 years. Known for pioneering surfacing solutions, AstroTurf® Corporation delivers cutting-edge products focused on performance, safety, and sustainability.
The company’s portfolio includes AstroTurf® fields, the trusted name in synthetic turf; Rekortan® tracks, the benchmark for elite running surfaces; Laykold® courts, the premier choice for tennis and multi-sport court play; and SYNLawn®, the industry leader in residential and commercial landscaping solutions. These products are the original brands in their respective categories and set the standard for quality and innovation in sports and recreational surfacing.
AstroTurf® is dedicated to creating world-class sports and recreational environments that inspire athletes and elevate communities. For more information, visit astroturf.com.
About Sport Group
Sport Group is a leading designer, manufacturer and installer of artificial surfaces serving the global sports flooring, leisure and landscaping and industrial markets to over 70 countries globally. Headquartered in Burgheim, Germany, the company’s brand portfolio includes AstroTurf® (the iconic brand that invented the industry), Polytan®, SYNLawn®, LigaTurf®, Poligras®, Rekortan®, and Laykold®.
Sport Group is an industry leader in green technologies, pioneering sustainable products and services such as the world’s first carbon neutral soccer turf, the world’s first carbon zero field hockey turf and development of the industry’s first, and only, turf recycling facility capable of recycling EPDM rubber.
The company has approximately 2,400 employees and operates nine vertically integrated manufacturing facilities and 31 distribution centers across the Americas, EMEA and Asia-Pacific regions. For additional information about Sport Group, please visit sportgroup-holding.com.
