One of the Most Iconic Brands In the World of Sports
We ensure that every inch of product meets and exceeds the highest standards of performance, quality and durability. With over 50 years of experience and millions and millions of square feet of synthetic turf in use worldwide, AstroTurf products bring more technological expertise and real-world know-how to the game than any other brand.
Today, AstroTurf products benefit from proprietary innovations in system design, manufacturing, and installation that are outpacing industry trends. Guided by the philosophy of More Fiber, Less Fill, AstroTurf is producing superior products that perform more like natural grass, and bringing new advances to market faster than the competition.
History of the AstroTurf Brand
AstroTurf — it’s one of the most iconic brands in sports. While everyone recognizes the name, not everyone knows the history.
AstroTurf borrows its name from the Houston Astrodome, where it was first used in a professional sports venue more than fifty years ago. The space race was in full swing. It was a time of palpable optimism. A certain belief that man could conquer the constraints of nature with ingenuity and forward-thinking progress pervaded. The Astrodome was built in the midst of this feverish pursuit of the impossible. It was the first domed stadium and it was a marvel of sports architecture.
There was a major problem, though. The clear Lucite panels that comprised the dome created a glare. Astros outfielders and their opponents were blinded as they attempted — and failed — to catch pop-ups. The initial solution was to paint the ceiling to cut the glare. It worked, but another problem arose. Deprived of adequate sunlight, the grass died!
Houston Astrodome AstroTurf 1966
Meanwhile, Monsanto had just invented a brand new product called “ChemGrass.” During the Korean War, the U.S. Army had found urban recruits to be less physically fit than rural recruits. Attributing this to the lack of green space in cities, the Ford Foundation funded research for Monsanto to create a synthetic grass replica.
The Astrodome brought Monsanto in to install ChemGrass. It was a great success, and Monsanto capitalized on the popularity of its high-profile installation to rebrand its grass replica. Thus the “AstroTurf” brand was born.
It has been over a half-century since AstroTurf was first installed in Houston and technology has rapidly improved. NASA scientists no longer use the same computers to calculate trajectories. And these days, AstroTurf products come ever closer to replicating the feel, performance, and safety of the gold standard — natural grass.
Today AstroTurf harnesses its history of forward-thinking ingenuity and disciplined R&D to continuously improve its systems and deliver playing surfaces with the best sport-specific performance, durability, and player protection.
Our Mission Statement
AstroTurf is dedicated to transforming the landscape of sports and recreation by providing innovative, eco-friendly synthetic turf solutions that exceed expectations in performance, durability, and aesthetics. Our mission is to inspire active lifestyles, empower communities and enhance the environment by delivering sustainable, low-maintenance, and cost-effective alternatives to natural grass. We are committed to continuous research, technological advancement, and exceptional customer service, ensuring the highest standards of quality and safety for athletes, owners, and communities.
Philosophy
24/7/365 is Our Mantra at Every Level of Operation
Research & Development
Diligent and disciplined research and development teams on multiple continents are equipped with the most prestigious sports laboratories in the world. Teams of technical experts constantly create and test new turf innovations that prolong the life and improve the performance of fields.
Manufacturing Philosophy
Synthetic turf fields are large investments that deserve a long-term return. AstroTurf employs a “more fiber, less fill” philosophy for just this reason. Fields never need replacement because the infill wears out — only because the fiber does. That is why we pack more high-quality fibers into our systems. Dense fiber construction keeps players performing on our surfaces years after installation.
Sales
We offer a staff of the most experienced turf consultants in the country. Our sales team knows just how valuable clients’ time is, so they strive to make the process of product education, procurement, and contracting as smooth as possible.
Installation
Each field built is overseen by an AstroTurf Construction Manager. These managers are experienced professionals with degrees in engineering or construction management and are ASBA-Certified Field Builders. Our experts ensure that construction and installation are undertaken in accordance with industry best practices and guarantee that your field performs as well in years eight, nine, and ten as it did in year one.
Customer Service
AstroTurf commands the best customer service and record for warranty performance in the industry. Our clients rest assured that if a problem does arise, they are covered. As a vertically-integrated manufacturer, we provide one point of contact for customer service. At the same time, AstroTurf works with a national network of regional service providers who respond rapidly to service requests. That way, your field will be back in tip-top shape in no time