The Brand

In marketing, top of mind awareness refers to a brand or specific product being first in customer’s minds when thinking of a particular industry or category.  It is a very important concept in consumer behavior, marketing research, and marketing communications. AstroTurf sits at the very top of the list when it comes to name recognition and awareness in the synthetic turf industry.   

Being first to market is always a huge advantage when achieving such a lofty status in the mind of consumers and AstroTurf had a big head start in the category after inventing synthetic turf over fifty years ago. Being first isn’t the only thing that puts you on top though. You also have to have a proven track record of success and to have earned the customer’s trust over time.

To demonstrate the theory of top of mind awareness, let’s play a little word association game. We will mention a few categories and you say the first brand that pops in your head. Ready? Let’s go – facial tissues, toothpaste, mattress, ketchup, soda. Your answers probably look a lot like ours – Kleenex, Crest, Serta, Heinz, Coca-Cola. There may be a few variances but chances are these brands were in at least your top two in the categories.

How did we know your responses? Because all of these brands have worked very hard with their marketing, advertising, and customer service to make themselves the leaders in their particular industry.  To be the first brand that consumers think of in a particular category is the goal of every brand and the envy of all of its competitors.

Not all synthetic turf is AstroTurf®.  AstroTurf® is a company that makes some of the most technologically advanced and innovative products in the industry. By definition, innovation is constantly changing. As the industry’s leading technology provider, our commitment to Research and Development is unparalleled. Staying on the cutting edge is no easy task.

At AstroTurf, our goal is to stay on the top of consumer’s mind for all of the right reasons. Our reputation, value, service, innovative products, and our commitment to quality are all of the things that have carried us to the top of our industry over the past fifty years. We take pride in being known as “The Brand” in our industry. We are the brand that started it all, the brand that has endured, the brand that has led in innovations, the brand that customers trust, and the brand that is the first one you think of when someone mentions artificial turf.

So the next time you jump in a Jacuzzi®, eat a Popsicle®, or reach for a Band-Aid®, think about how you are really jumping in a hot tub, eating a freezer pop, and using a bandage and then appreciate the hard work those brands put in to become the market leader for that category. And if you are ever in the market for a synthetic turf field we hope that you think of AstroTurf®, “The Brand” that started it all. Remember, all AstroTurf® is synthetic turf but not all synthetic turf is AstroTurf®.