AstroTurf Corporation Names Rich Jordan Executive Vice President of Business Development and Marketing

Dalton, GA – Synthetic turf veteran Rich Jordan has been named the Executive Vice President of Business Development & Marketing for AstroTurf Corporation. Rich moves into the role after previously serving as the Vice President of Architectural Sales for AstroTurf.  

Jordan brings nearly 30 years of successful sales and marketing experience to his position as EVP of Business Development & Marketing where he oversees all of AstroTurf’s sales and marketing efforts. Rich has played a key role in the rapid growth of the organization’s athletic field and sports venue businesses. He has served in key committee roles for the Synthetic Turf Council, Stadium Managers Association, and Sports Turf Managers Association, and is credited with selling well over 200 fields across the country.

“Rich is well respected in the synthetic turf industry and he embodies the total customer service model employed by AstroTurf,” said AstroTurf COO Philip Snider. “He has a proven track record of leadership with our company and a great reputation for working to advance the turf industry as a whole.”

As the Executive Vice President of Business Development, Rich is responsible for overseeing the management of all of AstroTurf’s sales and marketing efforts as well as helping plan the long term goals and strategies for the company.

“I am thrilled to be able to represent AstroTurf in this new role,” said Jordan. “We have such an amazing story to tell our customers with proven exclusives such as our new Trionic fiber, RootZone, Diamond Series products and so much more. I also get to lead an incredible team that always strives to put our customers first. We have some great days ahead of us at AstroTurf and I am excited to be a part of it.”

A lifelong resident of Michigan, Rich resides in Rochester Hills with his wife Jeanette and their daughters Elizabeth and Kendall.

About AstroTurf®
For athletes and sport enthusiasts, AstroTurf® has redefined the way the game is played. The brand offers advanced, state-of-the-art, multi-sport and specialized synthetic turf systems with proprietary engineered technologies. A growing number of high schools, colleges, professional sports teams and municipalities continue to select AstroTurf-branded products for their premium quality, technical superiority, and safety.  To learn more, visit AstroTurf’s website at