AstroTurf Corporation Names Rob Mitchell as Director of Rugby

Dalton, GA – AstroTurf®, the inventor and leading innovator of synthetic turf, is pleased to announce Rob Mitchell as Director of Rugby.  Synthetic turf fields are becoming more and more popular for the sport of Rugby. This announcement helps to renew the company’s commitment for creating Rugby fields that meet the highest performance standards for safety, durability, and performance.

Rugby is a highly physical game. To enjoy it to its utmost you need to be physically and mentally prepared. The game is simple, but complex. It takes fine teamwork and great discipline. The same things are true for manufacturing and installing premium playing surfaces and AstroTurf® takes this endeavor very seriously.

“Growing up in England I was always a big fan of Rugby, and my love for the game grew even greater when I spent a season shadowing the Head Coach for the Oxford University RFC,” said Mitchell. “It is such an exciting sport and one that is growing rapidly in the US. I am excited individually, and we are as a company, to be providing high quality artificial turf surfaces for Rugby that meet all World Rugby official requirements for safety and performance. We look forward to being for Rugby what we have already proven ourselves to be in other sports, The First Name in Turf.”

Rob is a veteran of the synthetic turf industry and has built his life around sports and competition. He holds a bachelor’s degree in Sport Studies from De Montfort University in Bedford, England and an MBA in Sports Management from DePaul University.  Rob has coached at the Illinois level of the Olympic Development Program, and has his coaching licenses from US Soccer, NSCAA, and UEFA.

“Rob brings a unique perspective to this position for AstroTurf®,” said AstroTurf Executive VP of Business Development & Marketing, Rich Jordan. “He knows the sport inside and out and knows what is important to the players when it comes to the playing surface. Rob knows that the athletes are looking for a safe, predictable, consistent, and durable field that will stand up to the demands of this rugged sport – and AstroTurf® brings all of that to the table.”

Rob Mitchell resides in Chicago, Illinois and he is an AstroTurf® Regional Sales Manager in Wisconsin, Illinois, and Indiana.

About AstroTurf®
For athletes and sport enthusiasts, AstroTurf® has redefined the way the game is played. The brand offers advanced, state-of-the-art, multi-sport and specialized synthetic turf systems with proprietary engineered technologies. A growing number of high schools, colleges, professional sports teams and municipalities continue to select AstroTurf-branded products for their premium quality, technical superiority, and safety. To learn more, visit AstroTurf’s website at