AstroTurf Announces New Regional Construction Hub in California

Fresno, CA – In the ongoing quest to serve their West Coast customers more efficiently and effectively, AstroTurf® has announced the opening of a new construction and sales hub in Fresno, CA. This hub joins other ones like it in Pittsburgh, PA, Austin, TX, Lexington, NC and the corporate headquarters in Dalton, GA.

With office and warehouse space located in Fresno, CA, this operation is centrally located within the state to service both Northern and Southern California projects. The office will serve as a home base for AstroTurf’s West Coast Team which is comprised of a dedicated group of professionals who work day in and day out to provide the highest quality sports surfaces for their clients.  

A tremendous growth in market share, coupled with the unique demands of California, justify AstroTurf’s expansion and investment. Through dedicated focus on this market, AstroTurf Corporation will be able to provide faster response times, a local customer service team, improved planning and logistical support to expedite installations during peak season, and dedicated project managers with an in-depth knowledge of California regulations and construction requirements.

“This announcement is a message to our customers that we are fully committed to them and are willing to invest in their future with the level of customer service that AstroTurf has become famous for,” said AstroTurf President, Troy Squires.  “We are able to provide the best solutions for our customers using a network that is unmatched by any competitor in the state.”

The opening of the Fresno hub goes hand in hand with AstroTurf’s goal of offering a one stop, one source, and one team approach for their customers.  This approach in combination with our dedicated partners offer our clients coverage that is unmatched in the state of California.

“Our extensive history in working in California gives us a unique perspective and helps to eliminate surprises and problems for our customers.  Our team of in-house construction and partnerships we have created over the last decade, provides us an unmatched playbook to help our clients achieve the facility of their dreams and needs.  Having personally been part of over 100 projects in the state throughout my career this is a special move for our organization, one that will only benefit the community of California and our clients.” Director of Operations David DiGeronimo

With the global resources of SportGroup and a growing network of national hubs from coast to coast, AstroTurf® provides their customers with the latest technologies and one stop project management that help deliver the most efficient and attractive benefits for their clients.

About AstroTurf®
For athletes and sport enthusiasts, AstroTurf® has redefined the way the game is played. The brand offers advanced, state-of-the-art, multi-sport and specialized synthetic turf systems with proprietary engineered technologies. A growing number of high schools, colleges, professional sports teams and municipalities continue to select AstroTurf-branded products for their premium quality, technical superiority, and safety.  To learn more, visit AstroTurf’s website at